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全国2012年10月高等教育自学考试旅游英语选读试题

来源:2exam.com 2012-11-13 14:07:37

全国201210月高等教育自学考试旅游英语选读试题

课程代码:00837

请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分

注意事项:

1. 答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

2. 每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后,再选涂其他答案标号。不能答在试题卷上。

 

IMultiple choice(1×15=15)

DirectionsBeneath each of the following sentencesthere are four choices marked ABC and DChoose the one that best completes the sentence and blacken the corresponding letter ABC or D on the ANSWER SHEET

1 Local people usually see tourism as a cultural and ______ factor

Abusiness                                                     Bemployment

Ccommunication                                           Dphysical

2 The purposes the brochure serves will dictate its design and ______

Aappearance                                                 Bcontents

Cprogramme                                                Dformat

3 Travel by ship did in fact ______ travel by train

Aprecede                                                      Bovertake

Clay behind                                                  Dsupper

4 The tourist is often satisfied with purchasing what he believes to be ______ example of typical local art

Aa cultural                                                   Ba productive

Can authentic                                                Dan imitatiVe

5 The creation of income from tourism is closely bound up with ______

Agood services                                             Bsatisfaction

Cextra services                                              Demployment

6 On the other handthe quality of the environment is ______ by tourist development itself which is promoted because of its economic importance

Athreatened                                                  Bimproved

Chelped                                                       Ddropped

7 The World Tourism Organization is an official ______ organization to the United Nations

Aconsumer                                                   Bconsultative

Ccommunicative                                           Dcooperative

8 The ______ of visitors accept staying in small guest houses living with local families in their homes

Amedium                                                     Bminority

Cpartial                                                        Dmajority

9 Travel by air has become safecomfortablerapid and above all ______.

Acheer                                                         Binteresting

Ccheap                                                         Deasy

10 No hotel can exist without the ______ of its guests

Ainforming                                                  Bservice

Cinvitation                                                   Dpatronage

11 Consumers look at the environment and culture of the ______ they visit as a key part of the holiday experience

Adestinations                                                Bhotels

Ccountries                                                    Dmarkets

12 Most travel principals sell their products to consumers through ______ of travel agents

Amanagement                                               Bmarket

Cbooking                                                     Dmedium

13 Caves have always been the ______ of China’s natural tourism resources

Ainterests                                                     Bhighlights

Cprofits                                                       Dwonders

14 As soon as people began to travel extensively by land and by water thousands of years ago there was a demand for ______ resting places

Aovernight                                                   Bcomfortable

Cfamily                                                       Dclean

15 The removal of ______ to trade and travel will definitely enchance China’s position as a country for financial investmentinternational businessand business and leisure travel.

Alimitations                                                 Bpressures

Cbarriers                                                      Dopposition

Ⅱ. Reading comprehension(2×10=20)

Directions: Read the following passagesMake your propel choices and blacken the corresponding letter ABC or D on the ANSWER SHEET

1

    Many people say thatIf one has not been to Mount Ali he will not realize what magic spell a steep towering mountain can cast on the beholder and that he will not be able to realize how beautiful and majestic the island of Taiwan is”.

    One of the eight most famed beauty spots of TaiwanMount Ali is located near the centre of the islandfacing the western peaks of Yu’Shan or Jade Mountain to the east and dominating over

the Jiayi-Tainan Plains to the west with the cities of Nantou and Aoqu to the north and the strategic Gaoxiong and Pingdong to the southA lushtree-clad mountainnow and then shrouded in mist and fogit is a real enchanting experience to make one’s way up the mountain and experience the myriad changes in the scenery and the many exotic sights on the wayThat is why so many sightseers would like to go holidaying there

    About the origin of the name Alithere is this story in circulationOnce upon a timethe Gaoshan or High Mountain Tribe had a chieftain whose name was A-Ba-LiWhile giving chase to a white deer one day, he arrived at this spotBut then all of a sudden the deer had vanished from sight while before him was unfolding a beautiful scene of luxuriant wooded hillsSo he persuaded his tribe to come with him andafter overcoming many difficultiesturned the mountain into new hunting groundsIn memory of this chieftainthe mountain was later given the name Ali

16 Mount Ali is probably named after______

AGaoshan Tribe’s name                                 Bthe island of Taiwan

CGaoshan chieftain’s name                             DJade Mountain’s name

17 Mount Ali is often ______ in mist and fog

Aseparated                                                   Benveloped

Cjammed                                                     Dcovered

18 The beauty of Mount Ali can ______ the beauty of the island of Taiwan

Arepresent                                                    Brespond to

Covertake                                                     Dshow

19 People climbing up Mount Ali would experience ______changes in the scenery and the many exotic sights on the way

Amystical                                                     Bastonishing

Ca lot of                                                      Dcountless

20 According to the story, at first the Gaoshan people were ______ to live on Mount Ali

Aglad                                                          Breluctant

Cpleased                                                      Dready

2

    There are four large and distinctive segments of tourism consumers that deserve special discussionbecause of their sizes and importance to the industryThese segments are business and

professional travelersvacation and leisure travelersmature travelers and international travelersLet’s take a brief look at the sizeimportanceand common characteristics of each of these segments

    Business travel is considered to be the backbone or bread and butter of the tourism industrybecause business people are often required to travel as a part of their day-to-day activitiesSince travel is a part of their jobsthe amount of money they spend on tourism services tends to stay fairly constantand they are not as price-sensitive as vacation and leisure travelersThereforethe demand for business travel services is fairly inelasticWhen demand does not significantly change with price fluctuationsit is said to be inelasticIn contrastwhen demand changes substantially as price fluctuatesit is referred to as elasticThe demand for vacation and leisure travel and tourism services is elastic since it can be significantly influenced by changes in prices

 The prices travelers pay for airline tickets provide an excellent example highlighting differences between inelastic and elastic demandsWhen looking at air faresyou may have noticed the least expensive air fares are the ones booked the furthest in advance of the scheduled departure dateSince business people typically have to travel on short noticethey are willing to pay higher fares to obtain needed servicesHoweversince leisure travel is elastic and these individuals can plan their trips in advancethey are attracted to lower air faresHow would the concepts of inelastic and elastic demand work for a downtown commercial hotel experiencing heavy demand from business travelers during the weekdays while attempting to fill the rooms with leisure travelers on the weekend?

 As companies become more global in their activitiesbusiness travel should continue to grow In facttravel and the expenses related to travel are the third 1argest expense for corporationsright after labor and information-processing expenses

21 Special attention must be paid to the ______ of the four large distinctive segments of tourism consumers

Atourism industry                                         Bsizes and importance

Cvacation and leisure                                     Dcommon characteristics

22 The people working in tourism industry have their______ from business travel.

Alarge income                                              Bbread and butter

Cjobs                                                           Dprice fluctuations

23 Vacation and leisure travelers are sensitive to ______

Achanges in travel                                         Bsignificant influence

Ctravel price                                                 Dtourism services

24People usually pay ______ for needed services

Ahigh fares                                                  Bhigher fares

Cscheduled prices                                          Dinelastic fares

25 The further in advance of the departure date the ______ is the air fares

Amore elastic                                               Bmore inelastic

Chigher                                                        Dlower

Ⅲ.Cloze(1×15=15)

DirectionsChoose the best answer from the choices given to complete the passage and blacken the corresponding letter ABC or D on the ANSWER SHEET

 People travel for a lot of reasonsSome tourists go to see battlefields or religious shrines 26 are looking for cultureor simply want to have their picture  27  in front of famous placesBut most European tourists are looking for a sunny beach to lie  28 .

 Northern Europeans are willing to pay a lot of money and  29  a lot of inconveniences for the sun because they have so little of itResidents of cities like Londonspend a lot of their winter in the dark  30  the days are so shortand much of the rest of the year in the rainThis is the reason the Mediterranean has always attracted themEvery summermore than 25 million people travel to Mediterranean  31  and beaches for the same reasonsun!

 The huge crowds mean lots of money for the economies of Mediterranean countriesItaly’s 30,000 hotels are  32  solid every summerAnd 13 million people  33  out on French beachesparksand roadsidesSpain’s long sandy coastline attracts more people than anywhere   34

 But there are  35  that the area is getting more tourists than it can handle The Mediterranean is already one of the most polluted  36  on earthAnd with increased tourism it’s getting worseThe French can’t figure out what to do with all the garbage  37  by campers around StTropez

 None of thishoweveris spoiling anyone’s funObviously, they don’t go there for clean water and solitudeThey tolerate traffic  38  and seem to like crowded beachesThey don’t even mind the pollutionNo matter  39  dirty the water isthe coastline still looks beautiful And as long as the sun  40 it’s still better than sitting in the cold rain in London

26AAnothers         BSome                     COthers                    DRest

27Ataken              Btook                       Ctake                       Dtaking

28Ain                   Bon                          Cover                       Ddown

29Afeed up with    Bkeep up with            Ccatch up with        Dput up with

30Aif                    Bwhether                   Cbecause                Dthus

31Aresorts             Blandscape                Cserf                      Dserenity

32Aserved             B1ived                     Cbusy                      Dbooked

33Aput                 Bgo                          Ccamp                     Dset

34 Aelse               Btoo                         Ceither                     Dalso

35 Asides             Bsites                        Csights                   Dsigns

36 Aareas             Bsea                         Cseas                       Dparts

37 Aproduced       Bleft                         Cexisted                 Dtaken

38 Ajams              Bcrowds                   Ctransportations        Dproblems

39 Asuch a           Bso                          Chowever                 Dhow

40 Aattends          Bshines                     Csets                        Dhangs

非选择题部分

注意事项:

 用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。

Ⅳ. Phrasal verbs(1×10=10)

DirectionsFill in the blanks with the proper phrasal verbs given below. Make some changes if necessary

carry out                              engage in

combine with                          put on

consider as                            provide with

depend on                             regard as

divide into                             vie with

41. Cruises can ______ three main categories depending on the duration of the trips.

42. The World Tourism Organization______ a regular survey of world tourism.

43. Study trips ______ often ______ part of tourism

44. Quite a number of restaurants______ already______ an additional service charge ______ the bill

45. Tourists may spend their 1eisure time ______ various sports or entertainments

46. Sightseeing tours should______ tourists______ both an educational and cultural learning experience

47. The two major tourism companies______ each other to sign the huge famous group

48. The small island country amidst the Indian Ocean______ heavily ______ its tourist trade

49. Increasing numbers of hoteliers tend ______ pleasure ______ their business trips

50In the early nineteenth centuryinnkeepers ______ servants entrusted by his guests in Europe

V Phrase translation(1×20=20)

Part one

DirectionsTranslate the following into Chinese

51fragile ecosystems

52 the adoption of the five-day-work week

53 volume of domestic travel by air

54 the north-south differences in latitudes

55 harmonize tourist policies among nations

56 modern man-made attraction

57 the huge increases in fuel costs

58 people like driving as a recreational experience

59 the sociocultural effects of tourism

60 on a case by case basis

 Part Two

 Directions: Translate the following into English.

61. 当好东道主

62. 保持经济稳定

63. 税收

64. 专项特色旅游

65. 人文旅游资源

66. 更为民主的精神

67. 高速火车

68. 宴会设施

69. 五千年文明

70. 旅行社的技巧和职能

Ⅵ. Passage translation: (10 × 2=20)

Directions: Translate the following passages into Chinese.

71. The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.

72. Consumers for any type of product or service are today vastly different from what they were not long ago. The relentless flow of information to which we are all exposed on a daily basis, the readily available information, facts and details, literally available at our fingertips, on almost any topic, provides today’s consumers with a competence not existing in earlier times and confidence in defining their requirements and making their requirements and making their choices and decisions. And they make use of this increased self-reliance by letting the markets know. They buy what they want, or do not buy if it is not there, rather than simply buying what the market suggests one should buy.


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